The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership as the most innovative and sustainable premium car company. The products and services have been conceived around a revolutionary approach: purpose designed and purpose built for sustainable, premium mobility. Introducing the new BMW 1 Series Coupé and Convertible, launching in the UK on 26 March 2011. Best in segment dynamics and agility. Near 50:50 weight distribution and rear-wheel drive provide superior handling and agility. Clear visible enhancements to exterior design. New alloy wheel designs, new vibrant exterior colours, redesigned front and rear lights, and redesigned front bumper all serve to create an even more focussed sportier look. Go To,,,00.html website